Tag Archives: Twitter

“Leadership by tweets” is still not a thing

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This is from the New York Times on December 3, 2017, but it could be from almost any news source on almost any day this year:

In a series of early-morning tweets, Mr. Trump said the F.B.I.’s standing was now the “worst in history.” The attack was one of the harshest in a generation on an independent agency that two days earlier had helped secure a guilty plea and a pledge of cooperation from the president’s first national security adviser.

Yesterday Mr. Trump took to Twitter to criticize the F.B.I., but unless you’ve been living under a big, heavy rock wearing noise canceling headphones and a sleep mask, yesterday’s news didn’t surprise you. Heck, yesterday’s news wasn’t even news. Tweeting whatever comes to mind – good or bad – is just what the man does, several times a day or more. It helped him get elected to the highest office in our country.

As a leadership challenge, leading the United States has to be about as tough as it gets. So the fact that Trump leverages Twitter so frequently and enthusiastically is worth considering, particularly for those of us who lead companies and teams that are invariably smaller and less complex than the United States government. As it turns out, we can learn a lot of things from the way Trump uses Twitter. Here are a few things I’ve learned – or been reminded of – in just the last few weeks:

Build trust
One could argue that one of our president’s primary responsibilities is to keep Americans safe. This surely includes preventing nuclear war. And yet, while Rex Tillerson, our Secretary of State, works to build trust around the world, his boss can’t help but chime in:

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There are a couple of key leadership lessons here:

  • Calling an employee “wonderful” while criticizing his work publicly – especially in front of 44 million Twitter followers – sends a mixed message, and probably won’t result in the behavior you seek. Critical feedback should be given directly, and privately.
  • Name calling is never a good idea, even if the name is something cool like “Little Rocket Man.” (If the person you’re calling “Little Rocket Man” has access to nuclear weapons, it’s an even worse idea.)

Details matter
From The Washington Post, November 30, 2017:

Taking aim at Prime Minister Theresa May’s sharp rebuke of his actions, Trump wanted May to know he was unhappy with her response. In Trump fashion, he took to Twitter to air his grievances. But he targeted the wrong Theresa May.

Scrivener, now known as the “wrong Theresa May,” broke her silence later Thursday. “It’s amazing to think that the world’s most powerful man managed to press the wrong button,” she said, adding, “I’m just glad he was not contacting me to say he was going to war with North Korea.”

Calling out a strategic partner or employee publicly can be problematic (see above). But calling out the wrong person is worse. Strong leaders confirm that they’re talking with the right person, check their spelling, etc. before going down this path. If you’re a leader but not a perfectionist, consider leveraging a proofreader before sharing something important.

Check your facts
From Factcheck.org, November 29, 2017:

President Donald Trump retweeted a video that purported to show a “Muslim migrant” beating up “a Dutch boy on crutches.” But, according to the Netherlands Embassy in the United States, the attacker wasn’t an immigrant. He was born and raised in the Netherlands.

The embassy chastised the U.S. president for spreading false information. “Facts do matter,” it said in a statement on Twitter hours after the president’s retweet.

This single example contains additional leadership lessons as well. We are taught as leaders to acknowledge implicit bias, which cannot help but exist, and to look for ways to counter it, including training, better conflict management, and implementing systems that account for it. We are also taught to slow down. From Bentley University’s website, good leaders must:

Pause…leading to more thoughtful decisions. Taking a breath or a pause in the height of the decision making process can be the most meaningful action they can take. Often, that mental and/or physical space is needed to fully understand a situation and keep a clear head.

Show integrity
In one of Trump’s tweets from this past weekend, the President wrote that he fired Michael Flynn for lying to the FBI:

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And here’s the fallout, from NBC News this morning:

WASHINGTON — President Donald Trump’s personal lawyer took responsibility Sunday for a tweet that Trump sent the previous day, in which the president said for the first time that he knew his former security adviser, Michael Flynn, had lied to the FBI before he fired Flynn in February.

The tweet caused an uproar in Washington because it implied Trump knew Flynn had committed a felony — lying to the FBI — when he told then-FBI director James Comey to go easy on Flynn the day after the firing.

In this case, Trump tweeted information that could, theoretically, get him impeached – probably not a great move. Then, instead of admitting he’d made a mistake, Trump allowed his lawyer to take the blame. Making mistakes is no fun, but it’s also unavoidable. Owning our mistakes shows integrity.

Focus on what’s important
Last week, Michael Flynn pleaded guilty and agreed to testify, Republican senators approved a sweeping tax bill, and several well-known politicians and TV personalities were accused of sexual assault. This week, a government shutdown looms. Trump spent most of last week tweeting about Hillary Clinton, James Comey, ABC News and Brian Ross, and – falsely – about Muslims behaving badly.

Many of us have intense jobs, with back-to-back meetings, large teams we’re trying to build and improve, projects with challenging deadlines that need to be met, and more. Very few of us are trying to simultaneously rewrite the tax code, change our healthcare system, prevent nuclear war, and keep ourselves out of jail. Still, we know how important it is to be able to separate the things that are critical from those that are not. If we don’t do this, we cannot be successful at our jobs.

The gift that keeps on giving
Trump is arguably the most powerful leader in the world, and his love of Twitter is beyond legendary. I’ve also recently watched Quit Social Media, Dr. Cal Newport’s compelling TED talk (thanks Jamie!), so my mind is on social media and its place in our lives and our work. I’ve been thinking about how social media makes our lives more full and also how it makes them more empty, how it creates revolution and how it spreads fake news, how it brings us together and how it pulls us apart.

The collection of the President’s tweets above is far from comprehensive, of course – we’ve got much more to learn from the tweets he’s already posted – and will likely continue to post – about war heroes, co-workers, competitors, movie stars, women, football players, and more. From a learning perspective, Trump on Twitter is the gift that keeps on giving.

And so, acknowledging that there’s still lots to learn while Trump is in office, my current view on Twitter and Trump is this: while Twitter clearly helped Trump become a more effective candidate, it has yet to help him become a more effective leader. Based on what we’ve seen so far, I don’t think it ever will.